Are you trying to figure out how to write a compelling ‘About Me’ page for your Etsy shop or web site? Are you unsure about how to present your bio or your shop story? Are you sure you and your brand are interesting, but you don’t know how to convey that in an effective way?
If so, you’re not alone. We’ve read many boring ‘About Me’ & Bio pages in our time. Sure, folks often list a series of facts about their background and work, but not necessarily anything their current and future clients could really relate to or connect with.
Your personal story is more important than you may realize. Your goal is to captivate your dream client, in the same way a writer does in a novel to keep their audience engaged. Here are a few suggestions about how to write it in the best way possible.
1. Use the ‘First Person’ Voice
This is a great method for creating an immediate connection with your audience. Instead of saying: ‘Shannon Schreiber developed a passion for design when she was only five years old,’ say: ‘My passion for design started as a child.’
It’s not incorrect to write in the Third Person voice, but it is much more powerful to establish a personal connection by using the First Person approach.
2. Offer your audience something fascinating about you as an individual
One of my favorite Etsy artisans – Savanna Caravan - has a bio that starts like this:
“I’ve been a demented collector of beads and related pieces for years. I remake these into wearable art jewelry.”
Grabs you right away, doesn’t it? And it's so true for Savanna -- she makes jewelry of bits and pieces, and sends them with a little postcard of the story of the beads' journeys.
I also like this opening line from Bethany Homrighaus of beethingsstudio:
“My name is Bethany and I am a student of beads. I feel it is my calling to honor beads from all cultures and eras.” This is totally truth in advertising, as her treasures are accompanied by detailed descriptions of each bead, its meaning, and the process of creation.
These artisans have set themselves apart from the crowd, and you can too!
3. Don’t just provide a boring list of facts
It’s true, you may have your work shown in some of the finest galleries, or worn by the best celebrities. You may also have your MFA and 20 years’ experience as a metalsmith. But it’s just not that exciting to sound like you’re applying for a job.
You can still weave in your credentials and your successes, but make it interesting. Here’s how Pam August of WillowindStudio does it:
"At The Art League of Houston, I fell in love with metals and gems and with the many techniques used to create wearable art."
4. Make it fun and conversational
Golden Rule of Bios: Don’t bore your audience! Sound like you’re talking directly to someone, and keep a casual tone. Have fun with it!
Here’s a great example from Cheryl Lynn of ThirdTimeCharms, on the meaning behind her shop’s name:
"It all began years ago when I inherited my grandmother’s beautiful costume jewelry. Earrings were missing and necklaces broken, but I couldn’t let them go. Thus, the collecting, creating and the name Third Time Charms began.”
5. Highlight what makes your process unique, and/or what makes your work “original”
One of the artisans I’ve had the pleasure to meet on Etsy, Bat Chen Aronson has such a beautiful spirit. Her passion for her work is evident in the way she writes about her work:
“I started off as a goldsmith and have made jewelry for quite a few years. In the process of my work I came across some glass beads and fell in love with this amazing material! Since then I can’t stop using my torch! I work with soft and Borosilicate glass, making almost anything I can imagine. In my work I combine goldsmith’s techniques with lampworker’s techniques. I now teach glassblowing as well, in order to pass on the magic to others!”
So many jewelry designers have similar looks and techniques. Talk about what makes your work distinctive. And as I said in the beginning, this will lead you to your ideal ‘dream’ clients.
One last tip – be sure to include a good quality, dynamic photo of yourself. This makes it possible for clients to relate to you as a real person – not just some amorphous business entity.
I hope you’ve enjoyed these tips, and that you’ll share your thoughts with us. What is your biggest challenge in communicating your own story? Do you think you will use any of these ideas? Also, I hope you’ve enjoyed sample work by the artisans mentioned in this post – from top to bottom, modern statement necklace by Bat Chen Aronson; Yemen Morrocan Silver and Amber Necklace by SavannaCaravan; Botswana Agate Necklace from beethingsstudio, Rutilated Quartz and Pink Tourmaline Earrings by WillowindStudio, and Nepal Prayer Box Necklace by thirdtimecharms.
Until Next Time,